Beat the Clock is the company; Clockwork is the product it runs on. Ian designs and builds the software, sets it up on each owner’s real operating numbers, and watches the first weeks closely so the system fits the business rather than forcing the business into a template.
That combination of software and hands-on implementation is the point: the product supplies the repeatable mechanism, while the setup connects it to a real shop’s rate card, voice, schedule, and approval boundaries.