Luminate is a full e-commerce storefront for a glow-in-the-dark sports equipment brand. It includes a product catalog, curated bundles, and a cart across training and party product lines.
Ian designed, developed, and maintained the website for his Virtual Enterprises International firm, Luminate. Instead of relying on a conventional site builder, he combined his coding skills with AI-assisted development.
Luminate earned first place in the 2025 Midwest E-Commerce Website competition, followed by first place nationally in the 2026 E-Commerce Website competition, competing against more than 500 firms in the national website competition.
Its distinguishing feature is a built-in arcade with three playable games that award points redeemable for promotional codes, joining the brand experience to a functional reward loop.